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Post by Britney on Sept 11, 2006 15:39:54 GMT -5
I'm sure most of us know the trademark slogans of many corporations by heart. "The Right Stuff", "Just Do It", "I'm Lovin It", etc. Each year, companies spend billions and billions of dollars on advertising.
Do you think this matters? Do you buy products based on their advertising, or based on necessity? Would you purchase the products you purchase without advertising? Is advertising useful? Is it ever believable? Does advertising work, and are the billions of dollars being spent worth it?
Are you ever enticed to purchase something by an advertisement alone?
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Post by Leviticus on Sept 11, 2006 15:44:21 GMT -5
Oh yeah, it must work. I don't think corporations would gross millions or billions without it. The more your name gets out there in the public eye, the better chance that your product will be purchased. Personally, whenever I am looking for certain services, I go to the Real Yellow Pages.
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Post by lulu on Sept 11, 2006 15:50:49 GMT -5
I wouldn't eat at McDonalds even if they said, "You're loving it". But anywho, I buy things because I know what I need them for not because of some half-baked slogan. Honestly, people will save money on car insurance without some multi-million dollar geko telling them. Maybe products could be cheaper if they spent less on advertising them.
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Post by Hunessai on Sept 11, 2006 21:50:35 GMT -5
It works on a subconscious level at the least if one is exposed to same ad campaign or brand for a long enough amount of time.
I would never buy a product out of brand loyalty- I'd consider the product's quality and price. (Or so I think I would.)
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Post by milanius on Sept 12, 2006 7:18:55 GMT -5
It works, but only in 20% cases, for me at least. Advertising that's too pushy can create aversion and completely opposite effect - I often become stubborn, disgusted and vary of products that need so much yelling about. Most of the times I embrace subtle messages that may or may not be supported by humorous, witty sketches... but when I see a half-naked female with enormous boobs that is in the whole picture only so we could notice her brand-new, uber-shiny pair of NIKE's and the uninventive "Just Do It" text, I get turned off. Seriously.
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Muad'dib
Squire
Kwizatz Haderach
There exists no separation between gods and men; one blends softly casual into the other.
Posts: 1,638
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Post by Muad'dib on Sept 12, 2006 12:49:48 GMT -5
I've not watched TV for ages, but working in a place of listening to crap places on radio stations... Gah... Seeing stupidity in advertising that people fall for. There were instances that I just thought as I heard it, "What a bunch of " but I guess I pretty much forgot about it after hearing it so I can't remember what it is. Anyway, yeah, I don't go by adverts, I go by what I have heard from people whos opinions on said product I feel I can depend on.... After enough of the same attitude towards the given is present. But, yes, I reckon it works as a good starting base, and if the product is good, word of mouth probably is the better tool of advertising whatever product it is in the long run. Though, of course, that is something that can not be quantified.
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Post by lucia on Sept 12, 2006 13:51:00 GMT -5
Yes, but not in overt ways. I think advertising has evolved a lot... customers in general are smarter (in some ways), so just having a public figure saying "z0mg! DELICIOUS!" isn't going to get you much revenue.
However, I can think of a few ways they do work... movie trailers, game trailers, and name recognition are some successful tactics that have worked on me, definitely.
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Post by eek on Sept 13, 2006 10:19:50 GMT -5
Adverts alone haven't made me buy anything. If I want something, I'll do a little research if need be (like for games and such), but I wouldn't get anything solely because I saw it on TV or wherever. All that advertising does for me is bring certain products to my attention and tell me they exist, but not actually give me any more desire to have them than I would have otherwise.
So it does work to a small degree. That said, a bad advert will put me off a product.
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Post by ExtraCheeZ on Sept 13, 2006 21:17:15 GMT -5
Adverts alone haven't made me buy anything. If I want something, I'll do a little research if need be (like for games and such), but I wouldn't get anything solely because I saw it on TV or wherever. All that advertising does for me is bring certain products to my attention and tell me they exist, but not actually give me any more desire to have them than I would have otherwise. So it does work to a small degree. That said, a bad advert will put me off a product. Thats exactly how its designed to work for a person like you. You see a game trailer on TV and you think "hey that looks decent, ill have to check that out" so you go to the website and read about it (websites are also advertisement) or you ask someone else who has played it (word of mouth is also a form of advertising) or you even watch a review on a TV show like x-play. So essentialy advertisements are working perfectly. Its pretty rare ill see an advertisement and go out and impulse buy whatever it is, but it has been known to happen... mainly with fast food rather than propper products though
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Post by nicknak on Sept 15, 2006 15:37:51 GMT -5
Adverts alone haven't made me buy anything. If I want something, I'll do a little research if need be (like for games and such), but I wouldn't get anything solely because I saw it on TV or wherever. All that advertising does for me is bring certain products to my attention and tell me they exist, but not actually give me any more desire to have them than I would have otherwise. So it does work to a small degree. That said, a bad advert will put me off a product. Thats exactly how its designed to work for a person like you. You see a game trailer on TV and you think "hey that looks decent, ill have to check that out" so you go to the website and read about it (websites are also advertisement) or you ask someone else who has played it (word of mouth is also a form of advertising) or you even watch a review on a TV show like x-play. So essentialy advertisements are working perfectly. Its pretty rare ill see an advertisement and go out and impulse buy whatever it is, but it has been known to happen... mainly with fast food rather than propper products though What I have learned is that an advertisment only needs to make you know the name of the product that way you see it at Wal Mart and say Oooh I saw that on TV I wonder if it works. The reason why people rarely do commercials that bash another product is not everyone pays attention to the commercial, but their subconscious remembers the product names. Which means that if they show subway and mcdonalds then you hear both the names and your subconscious picks up on both.
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Post by ExtraCheeZ on Sept 15, 2006 19:41:20 GMT -5
There are many different ways advertisements work, it all depends on your audience.
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Post by nicknak on Sept 15, 2006 20:01:11 GMT -5
There are many different ways advertisements work, it all depends on your audience. And the marketing firm you employ
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Post by ExtraCheeZ on Sept 15, 2006 23:06:20 GMT -5
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Kained But Able
Aspirant
A generation standing with anger in their eyes...
Posts: 879
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Post by Kained But Able on Sept 26, 2006 16:15:22 GMT -5
When it comes down to it I think it's just the society we live in. Consumerism relys on selling people things they don't need, and advertising and marketing is the method of trying to convince the people they do in fact need it.
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mastab
Gallant
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Free hugs!
Posts: 2,781
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Post by mastab on Sept 29, 2006 20:34:31 GMT -5
No, it doesn't! Now excuse me while I play America's Army.
MUST JOIN ARMY. MUST GO TO IRAQ. MUST SERVE PRESIDENT.
Seriously, it doesn't really. If I need something and I see an add for it I might go there, but that's really rare.
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Post by Osama Bin Laden on Oct 1, 2006 20:00:30 GMT -5
On a subconcious level, it drills the products, or the companys, name into your head, which means when its a choice between names, which ever is the most familiar well be the one bought.
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melchior1
Aspirant
Official PROTESF Necromancer
"This is my blessing, my curse."
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Post by melchior1 on Oct 1, 2006 21:11:19 GMT -5
The ad for super smash brothers 64 definitely worked on me that is the only game where I saw the ad and thought, "wow that looks really fun, I should get it"
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iGuess
Gallant
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Posts: 2,384
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Post by iGuess on Oct 1, 2006 22:47:19 GMT -5
I saw a quiznos commercial where they compared the quiznos prime rib sandwich to Subways. People were like, "I can't even see the meat on this Subway one. Ohhh THERE it is. It was hiding." Basically they were trying to say that the quiznos one had a lot more meat.
I thought, "Subway has a prime rib sandwich? Awesome!"
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Post by nicknak on Oct 2, 2006 1:15:45 GMT -5
The ad for super smash brothers 64 definitely worked on me that is the only game where I saw the ad and thought, "wow that looks really fun, I should get it" The one with the guys in the suits fighting eachother? Its a vague memory but I think I remember a commercial being like that.
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